We are iTrois, a Brazilian deep tech turning bold ideas into concrete solutions — with artificial intelligence, IoT, digital inclusion, and strategic partnerships.
Founded in 2021 by three siblings with complementary backgrounds, iTrois was born to turn disruptive ideas into real, impactful technology solutions. Headquartered in Vila Velha, Brazil, and a resident of Fonte Hub in Vitória, we combine technology, data science, user-centered design, and a future-driven vision to develop scalable and accessible solutions.
Create intelligent, inclusive, and sustainable tech solutions that connect people, expand opportunities, and generate positive impact.
Be a national and international reference in purpose-driven innovation, recognized for developing technologies that transform strategic sectors.
Transform ideas into solutions that build bridges between technology, culture, inclusion, and sustainability.
iTrois shows a strong commitment to technological innovation, as evidenced by the projects: Barist.AI (AI and IoT in partnership with BizBuilder and Coletivo Beer), Pill Assist (IoT), Farm Direct (AI, digital inclusion, offline-first app, integrated traceability, empowerment of rural women, cooperative marketplace, scalability), and Sommie (AI - RAG, NLP, accessible wine education, digital enotourism, user-centered design, API-first).
iTrois integrates technology and social-environmental engagement across all its initiatives, generating positive impacts at different scales.
Contact us nowA multidisciplinary team with complementary expertise, united by a passion for innovation and social impact.
Founder & Innovation Strategist
Founder of iTrois, innovation strategist, sommelier, specialist in digital marketing strategy, AI projects and exponential business administration (XBA), with over 25 years of experience managing innovative projects.
Human Resources
Sociologist, trained in social sciences, specialized in management and public policy, with extensive experience in the third sector. Partner at iTrois since 2024.
Head of Communications
Journalist and advertiser, post-graduate. Executive producer, content creator and director since 2008, active in audiovisual and communications. Co-founder of iTrois.
Sales
Head of sales, with over 10 years of experience in sales and logistics, especially at AMCHAM Brazil. Lawyer specialized in public law. Partner at iTrois since 2022.
Co-Founder & Legal Advisor
Co-founder of iTrois and Federal Public Attorney (AGU), with more than 25 years of experience in public law. Craft brewer for nearly 10 years and passionate about cinema.
Head of Technology
Software Engineer with over 10 years of experience in Full Stack development, specialized in software architecture and artificial intelligence, focused on creating scalable, robust, and high-impact solutions.
We develop innovative solutions for strategic sectors. We establish strategic partnerships, propose solutions, validate, and launch to market. Here are our most recent solutions.
Sommie is an iTrois deep tech solution that uses generative AI and RAG to democratize the world of wine. It acts as a personal digital sommelier (B2C) and a strategic tool for restaurants (B2B), offering intelligent pairings, personalized recommendations, and integrated education. The platform simplifies choice, increases average ticket size for venues, and connects users to e-commerces and enotourism. Your personal sommelier, anytime, anywhere.
Discover Sommie
In partnership with BizBuilder and Coletivo Beer, we developed a digital Barista with AI (RAG-powered) that recommends coffees, suggests brewing methods and pairings, provides educational content about beans and roasts, and connects users to tasting experiences, and we are developing a specialty coffee Vending Machine that uses IoT and DeFi payments.
Discover Barist.AiCreation of iTrois with support from the FAPES Spin-Off ES 1 call, and development of the first applications “Ache o Vinho” and “BuscaBeer”.
Incubation at Findeslab, the innovation hub of Espírito Santo’s industry (Brazil).
Residency at Base27, approval of the IoT project “Pill Assist” with Qontec through the Centelha ES 2 program, and Sommie prototyping.
New partner joining with experience in the association sector, prototyping of “Farm Direct” and “Barist.Ai”, and launch of the Sommie MVP.
Residency at Fonte Hub (Rede Gazeta), global launch of Sommie’s freemium version, participation in Viva Technology (Paris), ESX (SEBRAE), INOVA ES (SECTI), GITEX Expand North Star (Dubai), acceleration by NeoVentures in the Seedes Program, Digital Acceleration by ACE Ventures in FUNSES 1, participation in the AWS Startups Inception Program, and selection as a member of the NVIDIA Inception Program.
Launch of iTROIS TECH FZCO DMCC in Dubai; approval for the hub.Brussels Welcome Package Premium programme; start of the IEBT acceleration programme (Tecnova III); acceptance into the Stripe Startups Programme; launch of iTROIS TECH EU in Brussels, Belgium. Selected as an exhibitor at ESX 2026, WebSummit Rio 2026 and Startup Summit 2026. Launch of the internationalisation programme in partnership with Findeslab.
Approved in the FAPES/FINEP – Tecnova III Program call.
The only Espírito Santo startup selected by ApexBrasil to join the delegation of 40 Brazilian startups and exhibit at VivaTech 2025, in Paris.
Approved for the SEEDES 2025 program.
Selected to exhibit at ESX 2025, a national innovation event promoted by SEBRAE/ES.
Partnerships established with ICT IFES – Campus Vila Velha, and with women producers’ associations: Mulheres do Cacau de Colatina/ES, Rural Family Women Farmers and Entrepreneurs of Linhares/ES, Mulheres do Cacau de Santa Teresa and São Roque do Canaã/ES, in addition to wineries, specialized tourism agencies, and e-commerce.
MVPs tested and validated with experts and early adopters.
Launch of the Sommie IaaS app, freemium module.
Startup selected by ApexBrasil to join the delegation of 30 Brazilian startups to exhibit at GITEX Expand North Star 2025, in Dubai. Selected to join the delegation for the Brazil-India business forum alongside Vice President Geraldo Alckmin in New Delhi.
Startup selected as exhibitor at ESX 2026 and WebSummit Rio 2026. Start of international expansion in the United Arab Emirates and Europe with the opening of branches.
Strategic partnership with Indulge Me Technology to develop innovative gamified experiences for the Sommie and Barist.Ai Coffee Lovers apps, enhancing user engagement, learning, and overall experience.
Awarded Outstanding Startup in the Seedes Acceleration Programme, run by Secti/ES (Brazil).
In 2025 we expanded iTrois operations to the Middle East and Europe, bringing our solutions closer to new markets, partners and talent.
Rua Chafic Murad, 902 / Sala 04
Fonte Hub — Monte Belo
Vitória, ES — Brazil
DMCC Business Centre
Level 12 — Uptown Tower
Dubai — UAE
Rue Picard, 7 — Bte 100
1000 Brussels
Belgium
iTrois’ strategic partnerships are essential pillars for developing innovative, high-impact solutions.
Talk to any of our operations.
R. Chafic Murad, 902 / Sala 04
Fonte Hub, Monte Belo
Vitória/ES — Brazil
DMCC Business Centre
Level 12 — Uptown Tower
Dubai — UAE
Rue Picard, 7 — Bte 100
1000 Brussels
Belgium
Talk to our team on WhatsApp or follow iTrois on social media to stay up to date with news, projects and behind-the-scenes content.
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